The journey began with a realization that the fitness and casual wear market was often divided between high end luxury brands and budget options, leaving a gap for high quality, stylish yet affordable choices.

The couple, passionate about fitness and fashion, saw an opportunity to blend their interests and offer a solution that catered to both quality and affordability.

They began their journey by designing a collection that combined premium fabrics, expert craftmanship and timeless designs with reasonable prices quickly gaining attention for their attention to detail, comfortable fit and sophisticated designs.